Richard loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew that the car needed the services of a mechanic.At this point,Richard was in the _____ stage of the consumer decision-making process.
A) internal search
B) need recognition
C) external search
D) post-purchase evaluation

Question

Quizplus · Accepted Answer

The stage described in the scenario is when the consumer recognizes a need for a product or service, which is the need recognition stage in the consumer decision-making process. This is when the consumer becomes aware of a problem or a need and is motivated to find a solution. The other stages are not relevant to the scenario.

Richard Loves His Car and Does Everything Necessary to Keep