Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its marketers tried to use marketer-induced need recognition,the product failed in large measure because:
A) consumers did not see a need for the product
B) marketers cannot induce need recognition
C) consumers do not engage in novelty-seeking behaviour
D) need recognition does not occur with new products

Question

Quizplus · Accepted Answer

The failure of Yonique suggests that consumers did not perceive a need for the product. Marketers can influence need recognition to some extent, but ultimately, the consumer must perceive a need for the product in order to purchase it. The other options (B, C, D) are not supported by the information given in the question.

Yonique Was a Beverage Made from Yogurt