Consumer behaviour is defined as:
A) conspicuous consumption
B) the process people engage in when searching, selecting, and using products and services that they need
C) the act of physically purchasing a product
D) the act of making a final decision as to which product to purchase

Question

Quizplus · Accepted Answer

Consumer behaviour is the overall process of how individuals search, select, and use products and services they need or want. It involves not just the final purchase decision but also the entire decision-making process, such as problem recognition, information search, evaluation of alternatives, and post-purchase evaluation. Conspicuous consumption refers to the purchase of goods and services for the purpose of displaying wealth or status, and it is only a small part of consumer behaviour. The act of physically purchasing a product is just one step in the broader process of consumer behaviour.

Consumer Behaviour Is Defined As