_____ is the first stage in the consumer decision making process.
A) Internal search
B) External search
C) Need recognition
D) Alternative evaluation

Question

Quizplus · Accepted Answer

Need recognition is the first stage in the consumer decision making process. It occurs when a consumer identifies a problem or need that they want to solve or fulfill. Only then do they proceed to internal and external searches, alternative evaluations, and ultimately, the purchase decision.

_____ Is the First Stage in the Consumer Decision Making