A judgement that consumers make with respect to the pleasurable level of consumption-related fulfillment is more simply known as:
A) subliminal choice.
B) satisfaction.
C) brand loyalty.
D) positive reinforcement.

Question

Quizplus · Accepted Answer

The judgement that consumers make with respect to the pleasurable level of consumption-related fulfillment is known as satisfaction. Satisfaction is the feeling of pleasure or contentment that consumers get from using a product or service.

A Judgement That Consumers Make with Respect to the Pleasurable