Every afternoon at about 3 o'clock,Neil buys a cold drink.He either buys a Coca-Cola,a Mountain Dew,or a Minute Maid lemonade.He will not buy any other brand or type of soft drink because the three drinks make up his:
A) decision criteria
B) brand attribution list
C) evoked set
D) subliminal choices

Question

Quizplus · Accepted Answer

Neil's three options (Coca-Cola, Mountain Dew, and Minute Maid lemonade) make up his evoked set, which are the brands he considers when making a purchase decision. The other options (decision criteria, brand attribution list, and subliminal choices) do not fit this description.

Every Afternoon at About 3 O'clock,Neil Buys a Cold Drink