The brands identified by the consumer as purchase options to be considered is called a(n):
A) evoked set.
B) decision criteria.
C) brand attribution list.
D) choice subset.

Question

Quizplus · Accepted Answer

The term for the brands considered by the consumer as viable purchase options is called an "evoked set." Option A is the only one that correctly identifies this concept. Option B refers to the criteria used by the consumer to make a decision, while option C and D are not commonly used marketing or consumer behavior terms.

The Brands Identified by the Consumer as Purchase Options to Be