_____ is a predisposition to buy a certain brand.
A) A purchase decision
B) A purchase intention
C) Affective behaviour
D) Satisfaction

Question

Quizplus · Accepted Answer

A purchase intention reflects a consumer's predisposition or likelihood to buy a certain brand or product in the future. It indicates a mental inclination towards making a purchase, often influenced by attitudes, preferences, and perceptions about the brand.

_____ Is a Predisposition to Buy a Certain Brand