Ads for consumer finance companies are often aimed at people making $25,000 or less annual salaries.Consumer finance companies are using _____ segmentation.
A) geographic
B) demographic
C) lifestyle
D) behaviouristic

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on characteristics such as age, income, education, and occupation. In this case, the consumer finance companies are targeting individuals with a specific income range ($25,000 or less annually), which is a demographic characteristic.

Ads for Consumer Finance Companies Are Often Aimed at People