_____ refer to specific events or outcomes that consumers experience when a product or service is purchased and/or consumed.
A) Evaluative criteria
B) Attribute assignments
C) Dissonance motives
D) Consequences

Question

Quizplus · Accepted Answer

Consequences refer to specific events or outcomes that consumers experience when a product or service is purchased and/or consumed. Evaluative criteria refer to the features or characteristics that consumers consider when evaluating a product, attribute assignments refer to the mental associations a consumer makes between a product and its features, and dissonance motives refer to the uncomfortable feeling that arises when a consumer holds conflicting thoughts or feelings about a product after purchase.

_____ Refer to Specific Events or Outcomes That Consumers Experience