A product manager for a new brand of laundry detergent must:
A) increase problem recognition for detergent purchases
B) interrupt consumers' routine choice behaviour and get them to consider a new brand
C) maintain a lower price than competitors
D) create pioneering advertising

Question

Quizplus · Accepted Answer

As a new brand of laundry detergent, the biggest challenge would be to interrupt consumers' routine choice behavior and get them to consider the new brand. The other options are also important, but they may not necessarily be the primary focus for a new brand. Increasing problem recognition, maintaining a lower price, and creating pioneering advertising are important strategies, but they may not be feasible for a new brand that is just entering the market. Therefore, option B is the best choice.

A Product Manager for a New Brand of Laundry Detergent