An ad for Nivea skin cream which is used by women states that the cream allows you to "give your skin back its own wrinkle control." This ad is using _____ segmentation.
A) behaviouristic and benefit
B) benefit and demographic
C) psychographic and behaviouristic
D) demographic and psychographic

Question

Quizplus · Accepted Answer

The ad is using benefit segmentation by emphasizing the anti-aging benefits of the product, and demographic segmentation by targeting women as the primary audience.

An Ad for Nivea Skin Cream Which Is Used by Women