For which of the following products is the consumer most likely to experience cognitive dissonance?
A) Chewing gum
B) Diamond engagement ring
C) Light bulbs
D) Garden fertilizer

Question

Quizplus · Accepted Answer

A diamond engagement ring is a high involvement product that involves a significant financial and emotional investment. The decision to purchase a diamond engagement ring is often accompanied by feelings of uncertainty, doubt, and anxiety, as it is a symbol of commitment and love. Therefore, consumers are more likely to experience cognitive dissonance in this product category as they may question whether they made the right purchase decision or whether they could have made a better choice.

For Which of the Following Products Is the Consumer Most