_____ divides a market on the basis of lifestyles.
A) Leisure marketing
B) Psychographic segmentation
C) Benefit segmentation
D) Behaviouristic segmentation
Correct Answer:
Verified
Q49: All of the following are demographic factors
Q50: Reference group members play many roles in
Q51: Division of the market based on age,sex,family
Q52: For which of the following products is
Q53: A group whose presumed perspective or values
Q55: A feeling of post-purchase doubt or psychological
Q56: A reference group to which one does
Q57: When television stations sell advertising time based
Q58: For which of the following situations is
Q59: The first step in the target market
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