The first step in the target market process is to:
A) select a target market
B) segment the market
C) determine the marketing positioning strategy
D) develop new products

Question

Quizplus · Accepted Answer

The first step in the target market process is to segment the market. This involves dividing the market into smaller groups of consumers with similar needs, wants, and characteristics. Only after this segmentation can a marketer then identify which segment(s) to target, and then develop a marketing positioning strategy and potentially new products specifically for that target market.

The First Step in the Target Market Process Is To