Psychographic segmentation considers values and lifestyle attributes based on an analysis of consumers' AIOs.This stands for:
A) Actual involvement and openness to new brands
B) Activities, interests and opinions
C) Attitudes, initiatives and options
D) Aspirations, inhibitions and other psychological barriers

Question

Quizplus · Accepted Answer

AIOs stand for activities, interests, and opinions, which are attributes that reflect consumers' values and lifestyles. Psychographic segmentation considers these factors to segment consumers into groups based on their shared attitudes and behaviors. Therefore, option B, activities, interests, and opinions, is the correct answer.

Psychographic Segmentation Considers Values and Lifestyle Attributes Based on an Analysis