An advertising campaign stating that BMW "outperforms most cars on the road even before you step on the accelerator" is an example of _____ segmentation.
A) benefit
B) demographic
C) usage
D) VALS

Question

Quizplus · Accepted Answer

This advertising campaign is targeting consumers based on the benefit they would receive from owning a BMW, which is superior performance. This is an example of benefit segmentation.

An Advertising Campaign Stating That BMW "Outperforms Most Cars on the Road