For which of the following situations is a consumer's purchase behaviour likely to be characterized by extended problem solving?
A) The purchase of a laundry detergent.
B) The purchase of a new pair of running shoes by a consumer who runs regularly.
C) The selection of a restaurant for lunch with friends.
D) The first time purchase of a personal computer by a student with no prior knowledge of PCs.

Question

Quizplus · Accepted Answer

The first time purchase of a personal computer by a student with no prior knowledge of PCs is likely to be characterized by extended problem solving as the consumer would have to gather information, evaluate brands and features, and make a decision based on their specific needs and wants. The other options can be categorized under limited problem solving as consumers may have some prior knowledge or experience with the product or service.

For Which of the Following Situations Is a Consumer's Purchase