When television stations sell advertising time based on age categories of viewers,they are using _____ segmentation.
A) demographic
B) psychographic
C) geographic
D) behaviouristic

Question

Quizplus · Accepted Answer

Demographic segmentation is based on characteristics such as age, gender, income, education level, occupation, and family status. In this case, the television stations are segmenting their audience based on age categories, which falls under demographic segmentation. Psychographic segmentation is based on personality, values, interests, and lifestyle. Geographic segmentation is based on location, such as region or climate. Behaviouristic segmentation is based on consumer behavior, such as brand loyalty or product usage. None of these apply to the scenario described.

When Television Stations Sell Advertising Time Based on Age Categories