Division of the market based on age,sex,family size,income,and other measurable characteristics is known as:
A) demographic segmentation
B) psychographic segmentation
C) quantified aggregation
D) lifestyle aggregation

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on measurable characteristics such as age, sex, family size, income, education level, etc. This type of segmentation allows companies to target their products and marketing messages to specific groups of people who are more likely to be interested in or able to afford their products. Psychographic segmentation, on the other hand, involves dividing the market based on lifestyle, values, beliefs, and personality traits, which may be less concrete and measurable than demographic factors. Quantified aggregation and lifestyle aggregation are not commonly used marketing terms.

Division of the Market Based on Age,sex,family Size,income,and Other Measurable