Reference group members play many roles in the purchase decision-making process.Which of the following is NOT one of those roles?
A) The initiator
B) The associate
C) The influencer
D) The consumer

Question

Quizplus · Accepted Answer

The term "associate" is not commonly used to describe a role in the purchase decision-making process within the context of reference groups. The recognized roles typically include the initiator, the influencer, and the consumer, among others.

Reference Group Members Play Many Roles in the Purchase Decision-Making