Most of the purchase decisions made by consumers for low-priced frequently purchased products are characterized by:
A) routine response behaviour
B) limited problem solving
C) extended problem solving
D) cognitive learning

Question

Quizplus · Accepted Answer

Low-priced frequently purchased products are usually routine purchases that do not require extensive decision-making. Consumers have established habits, preferences, and brand loyalty, which triggers their routine response behaviour.

Most of the Purchase Decisions Made by Consumers for Low-Priced