Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:
A) formal integration strategies
B) heuristics
C) formalized group norms
D) problem-solving consequences

Question

Quizplus · Accepted Answer

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called heuristics. Heuristics are mental shortcuts or rules of thumb that people use to simplify decision making.

Simplified Decision Rules Such as "Always Buy the Largest Size