Bryan Nixon owns several apartments.Having tried some other appliance brands in his rental apartments and been dissatisfied with their short life span,Nixon will now only purchase Maytag brand appliances to go into his apartments.Nixon's repeat purchases of Maytag appliances indicate:
A) the existence of cognitive dissonance.
B) the absence of any affect referral decision rule.
C) strong brand loyalty.
D) extensive decision making and strong psychosocial consequences.

Question

Quizplus · Accepted Answer

Nixon's repeat purchases of Maytag appliances despite trying other brands and being dissatisfied indicate strong brand loyalty.

Bryan Nixon Owns Several Apartments