_____ is a preference for a particular brand that results in its repeated purchase.
A) A purchase intention
B) Satisfaction
C) Cognitive dissonance
D) Brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty is the preference for a particular brand that results in its repeated purchase. A purchase intention refers to a plan to buy a product or service. Satisfaction refers to the feeling of contentment after using a product or service. Cognitive dissonance refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs or values.

_____ Is a Preference for a Particular Brand That Results