Oral B markets an indicator toothbrush that reminds consumers when they need to replace their old worn brushes.This strategy is focused to reach consumers at which stage of the consumer decision making process?
A) Need recognition
B) Internal search
C) Alternative evaluation
D) Purchase

Question

Quizplus · Accepted Answer

The strategy of marketing an indicator toothbrush that reminds consumers to replace their old brushes targets the "Need recognition" stage of the consumer decision-making process, as it directly points out to consumers the need for a new toothbrush when their current one wears out.

Oral B Markets an Indicator Toothbrush That Reminds Consumers When