A major argument put forth by defenders of the commission system is that a commission:

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The major argument put forth by defenders of the commission system is that it keeps emphasis on agency competition on non-price factors like advertising quality. This means that agencies will strive to produce high-quality advertisements instead of focusing solely on reducing costs. This ultimately benefits clients, as they receive better quality advertisements as a result of this competition.

A Major Argument Put Forth by Defenders of the Commission