Critics argue that the use of ________ ties agency compensation to media costs.

Question

Quizplus · Accepted Answer

The commission system is based on a percentage of the media costs, which ties agency compensation directly to the amount spent on media. This can lead to a conflict of interest where the agency seeks to increase the media spending for their own financial gain, rather than genuinely benefiting the client's advertising goals. Critics argue that this can compromise the objectivity and effectiveness of the agency's work.

Critics Argue That the Use of ________ Ties Agency Compensation