The ________ is responsible for creating the visual portion of an ad such as layouts and the commercial storyboards.
A) account executive
B) product management department
C) art department or art director
D) copywriter
Correct Answer:
Verified
Q16: Which of the following functions is NOT
Q17: Lack of sufficient internal expertise and personnel
Q18: Companies who use a combination of in-house
Q19: The agency person who is the focal
Q20: The communications link between the ad agency
Q22: The _ department is becoming an increasingly
Q23: The department in an advertising agency that
Q24: Critics argue that the use of _
Q25: The standard agency commission is:
A) 15% of
Q26: An advertising agency that wants its employees
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