The ________ department is becoming an increasingly important part of the agency business as many large advertisers consolidate their media buying with one or a few agencies to save money and improve media efficiency.

Question

Quizplus · Accepted Answer

The department that is responsible for media buying is the Media Department. As mentioned in the question, many large advertisers are consolidating their media buying with one or a few agencies, which emphasizes the importance of the Media Department. Therefore, option B is the best choice. The Traffic Department is responsible for scheduling and tracking the production of advertising materials. The Production Department is responsible for producing creative materials. Product Management is responsible for the development and marketing of products. None of these departments align with the given scenario.

The ________ Department Is Becoming an Increasingly Important Part of the Agency