The communications link between the ad agency and its clients is:
A) account services
B) marketing services
C) media
D) creative services
Correct Answer:
Verified
Q15: Superagencies were formed:
A) because advertisers were disenchanted
Q16: Which of the following functions is NOT
Q17: Lack of sufficient internal expertise and personnel
Q18: Companies who use a combination of in-house
Q19: The agency person who is the focal
Q21: The _ is responsible for creating the
Q22: The _ department is becoming an increasingly
Q23: The department in an advertising agency that
Q24: Critics argue that the use of _
Q25: The standard agency commission is:
A) 15% of
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