This phenomenon describes when consumers earn points and then realize they are close to achieving a reward level,so they make additional purchases to achieve it:

Name: This phenomenon describes when consumers earn points and then realize they are close to achieving a reward level,so they make additional purchases to achieve it:
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

The described phenomenon is known as the points-pressure mechanism, where consumers feel pressure to spend more in order to reach a reward level and redeem their points.

This Phenomenon Describes When Consumers Earn Points and Then Realize