Disadvantages inherent in the use of direct marketing include:
A) difficulty in obtaining effectiveness measurements
B) audience exerts control for selective exposure
C) lack of flexibility
D) difficulty in acquiring TV time
Correct Answer:
Verified
Q43: Which effectiveness measure is most commonly employed
Q44: Which of the following describes an advantage
Q45: Which off the following is NOT related
Q46: Air Miles currently offers consumers the option
Q47: No other advertising medium can personalize the
Q48: This phenomenon describes when consumers earn points
Q49: Which of the following describes a disadvantage
Q50: Shoppers Drug Mart gives customers Optimum cards,which
Q51: All of the following are advantages of
Q53: Direct marketing lets the advertiser reach a
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