Which of the following describes an advantage that an advertiser using direct marketing is likely to enjoy?
A) limited segmentation capabilities
B) high overall costs relative to sales
C) difficulty in measuring effectiveness
D) less planning time required as compared to other forms of media use
Correct Answer:
Verified
Q39: When databases are used to identify the
Q40: Which of the following statements about infomercials
Q41: Loyalty programs achieve each of the following
Q42: Every time Beth buys a book at
Q43: Which effectiveness measure is most commonly employed
Q45: Which off the following is NOT related
Q46: Air Miles currently offers consumers the option
Q47: No other advertising medium can personalize the
Q48: This phenomenon describes when consumers earn points
Q49: Which of the following describes a disadvantage
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents