Loyalty programs achieve each of the following objectives EXCEPT:

Question

Quizplus · Accepted Answer

Loyalty programs do not preclude members from purchasing any other competitive brand. While they encourage consumers to use their products or services on a continual basis, assist in creating strong consumer relationships and loyalty, and help increase the dollar amount of goods purchased by light and medium users, they do not limit members from purchasing products from competitors.

Loyalty Programs Achieve Each of the Following Objectives EXCEPT