Which of the following statements about infomercials is NOT true?
A) Infomercials are mandated to fill a 30 minute time slot.
B) It is possible to target specific audiences at a low cost via specialty channels.
C) Infomercials are popular with small firms, but large firms are beginning to use them as well.
D) Studies indicate that infomercials get watched and sell products.
Correct Answer:
Verified
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