Which of the following statements about direct marketing is NOT true?
A) direct marketing is especially useful to target current customers
B) direct marketing can generate trial among prospects
C) direct marketing is effective in targeting competitors' customers
D) direct marketing is only used when the identity of the receiver is known
Correct Answer:
Verified
Q32: The two-step approach to direct marketing:
A) asks
Q33: Which of the following companies employs a
Q34: In direct response advertising,the "direct response" sought
Q35: Which of the following statements about catalogues
Q36: Advertisers can measure the relative effectiveness of
Q38: The announcer on the television commercial said,"Get
Q39: When databases are used to identify the
Q40: Which of the following statements about infomercials
Q41: Loyalty programs achieve each of the following
Q42: Every time Beth buys a book at
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents