The two-step approach to direct marketing:

Name: The two-step approach to direct marketing:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The two-step approach to direct marketing involves using the first contact to screen potential buyers and gather information, after which a follow-up call or contact can be made to those who have shown interest and are more likely to make a purchase. It is not necessarily focused on asking for an immediate sale or commonly found in direct sales, although the approach can lead to professional sales calls.

The Two-Step Approach to Direct Marketing