In direct response advertising,the "direct response" sought is:

Question

Quizplus · Accepted Answer

Direct response advertising is designed to encourage consumers to take a specific action, such as making a purchase. The ultimate goal of direct response advertising is to drive sales, which is why the correct answer is C. While ROI (A) is certainly important, it is a more general term that encompasses all types of advertising, not just direct response. Awareness (B) and attitude change (D) are important considerations in other types of advertising, but they are not the primary focus of direct response advertising.

In Direct Response Advertising,the "Direct Response" Sought Is