Which of the following companies employs a one-step approach to direct marketing?
A) The Shopping Channel
B) a magazine subscription service that sends an announcement of a forthcoming contest
C) an ad advising television viewers to watch their mailboxes for a way to earn free calling cards
D) a company asking if a household is interested in an estimate for a new pool
Correct Answer:
Verified
Q28: All of the following statements about direct
Q29: In a study comparing the communication effects
Q30: A television commercial in which Publishers Clearing
Q31: In direct marketing situations,when it is necessary
Q32: The two-step approach to direct marketing:
A) asks
Q34: In direct response advertising,the "direct response" sought
Q35: Which of the following statements about catalogues
Q36: Advertisers can measure the relative effectiveness of
Q37: Which of the following statements about direct
Q38: The announcer on the television commercial said,"Get
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents