Advertisers can measure the relative effectiveness of a direct marketing campaign quickly by looking at the:

Question

Quizplus · Accepted Answer

The most effective way to measure the effectiveness of a direct marketing campaign quickly is by looking at the cost per order (CPO). The CPO measures the direct cost associated with each order received. By comparing the CPO to the revenue generated by the campaign, advertisers can quickly determine whether the campaign is profitable or not. The lower the CPO, the more effective the campaign.

Advertisers Can Measure the Relative Effectiveness of a Direct Marketing