In direct marketing situations,when it is necessary to screen or qualify potential buyers,it is advisable to use:

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The two-step approach allows for initial contact to be made without heavy pressure to buy, and then provides those who express interest with more information and a final call to action. This approach allows for better screening and qualification of potential buyers before investments are made in time and money to pursue them further.

In Direct Marketing Situations,when It Is Necessary to Screen or Qualify