Which of the following is NOT true about direct-response TV?
A) It encompasses direct-response TV spots, infomercials, and home shopping shows.
B) The television spots are also referred to as short-term programs.
C) The process is always one-step; the consumer sees the product she likes and calls a 1-800 number to order.
D) Infomercials range from 3 to 60 minutes.
Correct Answer:
Verified
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