Due to clutter and relatively high costs,the use of _____ by direct marketers does not result in returns as high as those for other forms of direct marketing media.
A) magazines and newspapers
B) television and radio
C) direct mail and catalogues
D) newspapers, television, and radio
Correct Answer:
Verified
Q18: What do Statistics Canada,Canada Post,Info Canada,and The
Q19: _ are a newer source of information
Q20: According to the chapter-opening vignette about loyalty
Q21: Which of the following statements about direct
Q22: Many advertisers shied away from _ in
Q24: The lower cost of commercials on cable
Q25: Cookware,music CDs,and exercise videos are being advertised
Q26: When a direct advertising medium is designed
Q27: Which of the following is NOT true
Q28: All of the following statements about direct
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