According to the chapter-opening vignette about loyalty programs:

Question

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The chapter-opening vignette states that "about 50 percent of consumers modify when and where they shop in order to maximize loyalty benefits." This suggests that consumers are actively trying to take advantage of loyalty programs by adjusting their shopping behavior. Option B is incorrect as the article does not provide any information about the number of loyalty programs that Canadian adults participate in. Option C is incorrect as the article does not suggest that consumers find loyalty programs confusing and of little value. Option D is also incorrect as the article does not make any mention of consumers preferring many small rewards over a big ticket item.

According to the Chapter-Opening Vignette About Loyalty Programs