The National Post calls its subscribers to tell them of a contest that they can enter to win a trip to Bermuda.This is an example of the combining of direct marketing with:

Question

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The offer of a contest to win a trip to Bermuda is a sales promotion tactic, which involves offering incentives or rewards to encourage immediate sales or customer participation. The direct marketing aspect comes from the fact that the National Post is contacting their subscribers directly to inform them of the contest.

The National Post Calls Its Subscribers to Tell Them of a Contest