Direct marketing:

Question

Direct marketing:

Quizplus · Accepted Answer

Direct marketing is a strategy that involves direct communication with targeted consumers through various media (e.g., mail, telephone, email, social media) to generate a specific behavioral response (e.g., a purchase, a visit to a website, a request for information). Therefore, it is designed to achieve the same objectives as other promotion strategies (e.g., advertising, sales promotion, personal selling) but with a more personalized approach. Additionally, direct marketing can generate immediate behavioral response because it encourages the consumer to take action (e.g., make a purchase, complete a form) in response to the message.

Direct Marketing