An RFM scoring method is often used to measure the effectiveness of a database.RFM stands for:

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RFM stands for recency, frequency, and monetary transactions between the company and the customer. This scoring method is used to evaluate the behavior and value of customers in a database, with recency referring to how recently a customer has made a purchase, frequency measuring how often a customer makes a purchase, and monetary representing the value of a customer's purchases. It is a widely used method in marketing to identify and target high-value customers for retention and acquisition efforts.

An RFM Scoring Method Is Often Used to Measure the Effectiveness