To segment and target their audiences,direct marketers use a _______,a listing of customers and/or potential customers.

Question

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Direct marketers use a database to segment and target their audiences. A database is a collection of customer and/or potential customer data that can be analyzed to identify specific groups for targeted marketing efforts. A database can include information such as demographic data, purchasing history, and contact information. Catalogue, CRM, and cross/sell technique are marketing strategies that can be used in conjunction with a database to enhance marketing efforts, but they are not the primary tool for segmenting and targeting audiences.

To Segment and Target Their Audiences,direct Marketers Use a _______,A