For market segmentation and targeting,direct marketers rely most heavily on:
A) primary qualitative research
B) census data
C) a database
D) survey responses
Correct Answer:
Verified
Q1: The National Geographic Society offers a variety
Q3: Database marketing is criticized because it is:
A)
Q4: When the University of Western Ontario calls
Q5: CRM stands for:
A) customized relationship marketing
B) customer
Q6: The aim of _ is to establish
Q7: To segment and target their audiences,direct marketers
Q8: Databases are used in all of these
Q9: Information on Canada's privacy legislation that places
Q10: A press conference called by the Maritime
Q11: An RFM scoring method is often used
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